Patient Selection

Today’s aesthetically oriented consumer is ambitious, optimistic, and upbeat, placing great emphasis on a person’s own beauty and seeking high levels of satisfaction with personal appearance. These consumers are also deliberate and thoughtful when considering methods to achieve satisfaction in appearance. However, qualitative research has found that individuals are not looking for dramatic work that brings drastic change because results are too obvious. The goal is to look better naturally, more wellrested, refreshed, and vital as well as less stressed, tired, and annoyed,which involves less frowning. Achieving a natural look, as if nothing has been done,brings self-confidence to patients.